Something that’s become obnoxiously common in real estate photography is the use of HDR gone bad…  HDR stands for “High Dynamic Range” and as cameras have gotten more and moore powerful, it no longer requires someone handy in photoshop to destroy the lighting dynamics in a photo.  Here is an example of an awful HDR photo:


At first, you might think it looks cool, almost like a painting but if you think about it, the best realism paintings mimic photos.  Purposefully making a photo look like a painting is really ruining a photo.  The low lights and the highlights are what our brains use in a 2d image to assess depth and even identify the “focal point”.  You don’t want someone’s eyes drawn to the clouds in the photo of the house you want to sell.  You want them to see the house.  Like anything though, something you are not used to seeing will draw peoples attention but beware, HDR is proven to cause viewer fatigue.

At Sphero we “touch” every photo.  Not only do we make sure that every photo we take is composed and exposed properly in camera, we also use the software Lightroom to maximize the visual impact of every photo we take.  Many times we do adjust or increase the dynamic range in a photo but we try to make the photo look as naturally awesome as possible.

Dynamic Range is a very good thing in photography but many of the examples of HDR you see in Real Estate prove that there can be too much of a good thing!

Happy Selling,
Shawn Ames


Quick Photography Tip #1!

I’ve always been hesitant to share all the “secretes to my success”, but today is your lucky day!  Ultimately photography is art and not everyone will have that “special touch”.  For the rest of us, simply following a few rules of thumb will help you take better photos and sell more real estate!

Photo Tip #1:  The Rule of Thirds
You’ve probably noticed that your camera or even your iPhone likes to insist that you play tic tac  toe every time you go to take a photo.  However, that annoying grid can instantly make your photos better.  That gid represents the “Rule of Thirds”.  For what ever reason, our eyes and brain respond to visual stimulation better when it fits into the rule of thirds.  Always be sure to leave that grid on and try to put points of interest on the spots where the lines intersect on the grid.  For photos that are looking into a room or at an object straight on, match the horizontal lines.  If you are at an angle to the room or an object, attempt to align the vertical lines.

Here are a couple examples I found online:

Happy Selling!